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How we go to market

Before making the strategic decision to focus entirely on its wood countertop business, for 20 years Augusta Surfaces also produced pre-finished solid hardwood flooring. Our flooring was sold through major retail channels and large regional distributors across the United States and around the world.

The exacting requirements of wood flooring and the competitiveness of the flooring market led the company to become more quality conscious, achieve better flow in the value stream and develop techniques to maximize efficiency.

As an example, Augusta became an early adopter of real-time, computer-based statistical process control technology to assure quality and stability of our systems. This approach required an intricate understanding of variability coupled with the ability to detect real signals within the noise of large datasets. Our flooring roots translated to robust, efficient, high velocity systems capable of delivering industry-leading quality.

In other words, Augusta Surfaces was built for speed and precision. Based on this capability we can offer a combination of price, quality and value that is unique in the traditional wood countertop and broader interior panel market. 

Rather than investing in developing and marketing a proprietary brand, we focus our efforts on production efficiency, product quality and delivery performance. Many of our customers utilize their own brand, while we do what we do best: manufacture fine solid wood panels for countertops, kitchen islands, tabletops and countless other uses consumers have developed for our products.

At Augusta, we are not a custom manufacturer for one-off projects and we don’t sell online to individuals. We produce in volume so the professional and the do-it-yourselfer can access quality, solid wood products at an affordable price. We sell standard sizes to retailers, distributors and high-end fabricator groups, particularly those seeking a reliable source to replenish their own inventory stocks.

Please contact us if you need a supplier for your retail chain, showroom or planned build out. In addition, if you represent a group purchasing organization elsewhere in the supply chain, please contact us to learn how Augusta Surfaces can help you.

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Company Profile

Augusta Surfaces is the market leader in hardwood-based surface products. Our manufacturing takes place in the heart of the Shenandoah Valley and services customers worldwide.

567 N. Charlotte Avenue
Waynesboro, VA 22980
(540) 946-9150
augustasurfaces@ahiwood.com

Learn more about Augusta Surfaces.

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